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They are in all of our pockets now, aren't they? We are talking, of course, about mobile devices. And the core functionality of those devices is to run a whole host of Mobile Apps that serve nearly every imaginable purpose. Businesses from all corners of the world, offering a ridiculous range of products, have begun migrating from the physical world of handing out leaflets, printing advertisements, and hanging billboards, to the mobile realm. And you should too. Now, we know that you might be thinking:
Our business doesn't need a mobile app to sell products to our loyal customers!
And maybe that’s been the case in the past. But if you want to prepare for the future and start seeing the massive benefits right out the gate, you’ll need a mobile app. Not so easily convinced? Then here are 4 ways that your business will reap the benefits of creating a mobile app for your customers:
Each and every technology is working hard to deliver more with less effort.
Here are the top of the modern mobile technologies on the market, that enables you to build an efficient business.
Cross-platform apps are the ones built-in web languages (like JavaScript) that can be later pulled (f.e. through React Native) as native apps able to work on any operating system and device.
Some of the PROs of Cross-platform Apps are:
Cross-platform apps work everywhere - you don’t have to develop two apps (one Android, and one iOS). Instead, you can use one developer (for example React Native) that will build an app ready to be working on both, Android and iOS, and more than that, on every device.
Cross-platform apps are better price-wise - first, you don’t have to hire two different developers for iOS, and Android apps. You have them working on one codebase. More than that, the popularity of web languages is constantly growing, which means it is easier to get a cross-platform developer, it’s easier to fix the code quickly, and you have many “ready-to-go” solutions that you can use in your own projects.
Cross-platform have a better time to market - building a native app is extremely time-consuming (at least in comparison to cross-platform apps), and by the time you make your native app work, you could be already visible in the market with your MVP and getting the first users, or at least real-life feedback from them.
Cross-platform reach more people - With cross-platform development, you are able to reach all operating systems users with one app only!
Progressive Web App is a kind of combination between native app and web app. It’s an app that works in the browser, yet behaves like a truly native app. This truly outstanding nature makes your life a lot easier, as PWA do not require any installation, nor additional effort in order to be used. Some of the PROs of Progressive Web Apps are:
Works on any device - all you need to run it is a browser - no matter which is that. PWAs also work for any kind of screen size, and device.
Easy to build and maintain - people having web and mobile app built separately had to spend twice as much on development, and they still have to pay twice as much for the maintenance. PWA is different. “Once built - works everywhere” we say. You need only one codebase that will work on any device, any operating system, anywhere.
Do not require any installation - all you need to run an app is a browser.
Work offline as well - using a web app that is available online only can be frustrating when it becomes crowded. PWA can be downloaded and can easily work offline, so you don’t have to worry about the speed and a general user experience.
App experience - although it is not a “Technically” app, it behaves like one, and in many cases, people cannot even tell the difference.
Easily accessible and visible - hey are getting well indexed by search engines.
Always up to date - PWAs are getting updated automatically while refreshed. No manual, or any other updates needed.
Millions of people buy online, which makes the internet a great potential source of income for your business
As people, we shifted our attention to mobile, as we use phones nowadays on a daily basis. Your audience is probably looking at their phones even now.
Track and organize your business to the smallest details. By optimizing and automating your flow, you can uncover and improve many great sales opportunities
You have your clients on your fingertips, which opens up many possibilities to engage them more, and keep them close to your brand.
Reaching new customers online is a bit different from doing it the traditional way. It is more accurate, cheaper, and easier to measure, which makes it ultimately more efficient.
Leave your competition behind by uncovering new areas of sales, building new audiences, and delighting your customers with a truly outstanding online experience.